Journey Map
Journey Map: · Sees the poster with the brand/logo/Facebook page · Checks out the Facebook page, likes page, shares page with friends · Looks at products, makes an order. Also sees the workshop/store to make their own items. · Someone sees them wearing it/or is seen in their home, gets ‘word of mouth’ about the brand/Facebook page/workshop/store. · They then check it out for themselves: likes page, shares page with friends, checks out the store. · More people to check out the page = higher potential for people to order and support the children and family of children with cancer. · More people to know about the store = Higher po...
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