Back to the brief
What is the social community role of the brand?
=The idea of Trinket is to create a social environment for people to make their own jewellery and, if they want to, gift it to children with cancer.
=By giving the person the option, means that they don't feel pressured into donating but are still giving to the cause by paying for what they have made.
List the values core to the name Trinket
=Trinket stands for the concept of people making and placing handmade items into a box for donation to children.
=A trinket is something with small value which can hold items with a much bigger value.
List the values core to the brand
=Everyone gets something -children get the handmade items, the families receive 30% profit of every item made and purchased, the customers receive a 20% discount on the next purchase and the feeling of making a difference.
=Helping provide practical and emotional support for the whole family when a child is diagnosed with cancer.
Determine and define the visual language -colours and typography
=I feel that since Trinket is conducting a fundraiser for children, the colours should be bright and friendly. Typography needs to be easy to read but also attractive.
=The audience for the booklet and workshop is aimed for ages 10+ as I feel that making things by hand is a great activity for kids to do with their parents.
Determine the booklet format and layout
=The idea of Trinket is to create a social environment for people to make their own jewellery and, if they want to, gift it to children with cancer.
=By giving the person the option, means that they don't feel pressured into donating but are still giving to the cause by paying for what they have made.
List the values core to the name Trinket
=Trinket stands for the concept of people making and placing handmade items into a box for donation to children.
=A trinket is something with small value which can hold items with a much bigger value.
List the values core to the brand
=Everyone gets something -children get the handmade items, the families receive 30% profit of every item made and purchased, the customers receive a 20% discount on the next purchase and the feeling of making a difference.
=Helping provide practical and emotional support for the whole family when a child is diagnosed with cancer.
Determine and define the visual language -colours and typography
=I feel that since Trinket is conducting a fundraiser for children, the colours should be bright and friendly. Typography needs to be easy to read but also attractive.
=The audience for the booklet and workshop is aimed for ages 10+ as I feel that making things by hand is a great activity for kids to do with their parents.
Determine the booklet format and layout
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