Breif Change #2

This week I have been advised to go back to my original beading and jewellery making idea. This is due to having too many activities to develop and generate in the last few weeks I have. Within saying that, I am still keeping the door-to-door service idea and some of the key values I outlined in my brief about 3 weeks ago.
Things we're missing out on due to this change:
"Providing fun exciting and different activities for any occasion"
-No longer doing different activities
-Loosing market interest, and moving into the normality (things that are already out there)

"Not gender specific so that no child is left out. Options are all gender neutral"
-No longer gender neutral, mainly girls at ages 6-12 are going to want to do beading and jewellery. -Loosing market interest, boys are left out at a party 

I could keep the name "The Activity Chest", however I feel that it no longer works since I've taken away the activities. I want the name to be exciting and 'pop', as well as link to jewellery/beads/handcraft/children. This is a lot to ask for!

With a much needed sit down and rethink of what on earth I'm doing, I came up with a plan.
So, including some of the information from my previous brief, here's what I'm planning to do now:

I have chosen to call my business Ta Da!. Not only it looks and sounds fun, but also because kids often say it when they have done or made something they're proud of. The name has been used for multiple things world wide, however nothing like what my business does.

What is it?
Ta-Da!
The All You Can Make Beading Service
A door-to-door service, bringing a box containing material and equipment
Everything you need to make your own beaded jewellery and beaded projects

“The all-you-can-make right at your fingertips”

Who will use this service?

Parents –to order for children, as well as joining in

Targeted at 6-12 year old girls

What are the key purposes/roles/values of the service?

To encourage girls to be creative and gain skills of patience and concentration.

To provide girls with equipment, materials, and education.

Minimizing the amount of technology girls use.

We encourage parents to join in on the creativity as well, this creates a social environment and a great influence on the children to get creative.

We stand by and let the creativity happen, but we also love helping and teaching them how to make things.

Aiming to give girls the creative skills they can use later in life.

Key words:

Educational

Calming
Therapeutic

Activity

Social

Fun

Engaging

Creative

Inspiring

Influential

When is this service available/appropriate?

Anytime you need to keep your children occupied for a day. Maximum 8hrs Minimum 4hrs

·         Rainy day activity/weekend fun

·         Birthday parties

Where is this service available/appropriate? Rules?

We are a mobile service, we come to your home with everything required.

You are more than welcome to hire us to attend a hired hall for a function, however we do not take full responsibility for mess and damage. We do however supply protective materials for floors and furniture to limit the risk of this occurring.

How does the service work?

·         Parent hires the service online, picking the date, time, and location that suits them.

·        They pay one service fee based on the amount of children, and how many hours they wish to hire us for.

·         We go to the customer’s location with all the material and equipment.

·         Children learn how to create a variety of items that they can keep.

·         Fees =$30 per child for 8 hours, $20 per child for 6 hours, $12.50 per child for 4 hours.

·         These prices include the service, the use of equipment and material.

For Example:

The parent will select online:

Date: 03/10/2017

Time: 10:30am-4:30pm

Location: 123 Address Street

The amount of children: 7

Total 6 hourly rate for 7 children =$140

Design components for this business:

·         Logo

·        Website 
      Brochure

·        Poster

      And Possibly:

·        A paper goodie bag –including a discount voucher

·       A big tool box/wooden box